Better Collective Acquires Premium Administration to Strengthen Finnish Market Presence

A prominent force in the online gaming affiliate sector, Better Collective, commenced 2018 by purchasing the Finland-based Premium Administration OU. This action follows their assertive expansion plan from the previous year, which witnessed the acquisition of eight different entities. Although the specific financial figures remain undisclosed, the transaction involved a sum exceeding a million.

Founded in 2014, Premium Administration has established a significant position within the Finnish market. They operate well-regarded platforms like kasinosankarit.com and vastaveto.com, specializing in casino evaluations and sports wagering, respectively.

Jesper Søgaard, the CEO and co-founder of Better Collective, emphasized that this acquisition strategically aligns with their objective of strengthening their leading position within the European market. He views Premium Administration’s established Finnish presence as crucial for unlocking further achievements in the Nordic region.

Mikk Maal, a partner at Premium Administration, conveyed enthusiasm about merging with Better Collective. He believes this collaboration will significantly accelerate their expansion in the years to come.

The outlook for them is exceptionally promising, surpassing projections due to their abundant assets and expert abilities. We firmly believe that “an improved collaborative effort” will yield concrete advantages for our dedicated audience in the near future.