888 Holdings Appoints Ben Hurst to Spearhead North American Growth

A prominent online gaming entity, 888 Holdings, recognized for its ownership of platforms like William Hill and Mr Green, recently appointed Ben Hurst to lead their growth strategy in the North American sector. The company has already established a foothold in the US market through a collaborative venture, introducing the SI Sportsbook and SI Casino brands.

Hurst possesses extensive experience in the field, having previously served as a consultant for 888 and held a senior role at Madison Square Garden Sports and Entertainment. In this capacity, he oversaw all digital operations for their diverse portfolio, including renowned entities like the Knicks, Rangers, and even Radio City Music Hall. His impressive credentials also include a tenure at Paramount, where he spearheaded digital strategies for prominent networks such as Comedy Central and MTV.

As a key member of 888’s North American leadership team, Hurst’s objective is unambiguous: to generate impact and expand the company’s footprint in both the US and Canada, two markets brimming with substantial opportunity. Howard Mittman, the top executive for 888 in the US, conveyed his enthusiasm regarding Hurst’s addition to the team, suggesting the pivotal role he is anticipated to fulfill.

Ive collaborated extensively with this individual over the last twelve months and possess absolute confidence in their skill set. They are the ideal candidate to lead our growth in the American market – their knowledge of the industry and our company’s position within it is exceptional.”

“This individual brings a history of success at prominent international media organizations, and their expertise in the digital, athletic, and entertainment fields will be indispensable to our US endeavors. We are all thrilled to have them join our ranks and eager to witness what we can achieve collectively.”