Betway Takes Affiliate Program In-House Amidst Regulatory Shifts in Online Gaming

Betway is transitioning its affiliate program to an in-house model. This strategic shift is driven by the changing regulatory environment governing online gaming. By assuming direct management of its affiliate collaborators, Betway seeks enhanced control and supervision over its program across all operational zones.

This action aligns with a broader industry trend, as major players like PaddyPowerBetfair strengthen their hold on affiliate operations. This heightened scrutiny has prompted some firms to completely exit the affiliate arena, with Sky Betting and Gaming serving as a notable illustration.

Betway’s migration will involve transferring the program from its current administrator, Buffalo Partners, to Betway Partners, commencing March 1, 2018. Betway has affirmed that it has notified its current affiliate partners regarding these adjustments and their possible consequences.

Anthony Werkman, Betway’s Chief Executive Officer, underscored the significance of this move, stating that internal management of the affiliate channel is vital for maintaining Betway’s principles and guaranteeing full adherence to the evolving regulatory landscape.

We deeply appreciate our collaborators and are thrilled to continue our partnership. Our ambition is to elevate this already thriving aspect of our operations to new heights in the years ahead.

To achieve this, we are unwavering in our dedication to maintaining the most stringent regulatory benchmarks across all our operational zones. We will be harmonizing our practices even more closely with Betway’s principles and operational methods, resulting in enhanced openness and responsibility throughout. We will remain in constant communication with regulatory bodies as we strive to cultivate a secure and equitable environment for all stakeholders.

In light of these adjustments, Betway will be transitioning the oversight of its affiliates to an in-house model across all its geographical locations, while ensuring continued support throughout this process.