French Gaming Regulator Scrutinizes Promotional Plans and Rejects Winamaxs Approach

Frances gaming watchdog, the ANJ, has examined the 2024 promotional blueprints presented by the nation’s wagering providers. These outlines are delivered yearly and inspected against the objectives of the national gaming framework, especially the aims of averting compulsive gaming and safeguarding underage individuals.

This cycle, the ANJ has adopted a more stringent approach, going as far as dismissing parts of one provider’s proposal. The assessment encompassed the plans from 16 licensed internet-based providers and the two providers possessing exclusive rights to the national lottery and equestrian contests.

The ANJ observed that most providers intend to maintain the tactics employed in 2023, concentrating on client loyalty. This holds particular significance in a year featuring major athletic spectacles like the UEFA European Championship and the Olympics, known to draw in new patrons.

The examination underscored some significant patterns: a 14% surge in promotional expenditures and the ascendancy of online platforms, projected to represent 46% of media investments. It also appears that monetary inducements, such as bonuses, persist as central elements in most providers’ promotional approaches.

While the ANJ ultimately endorsed these approaches, it came attached to certain highly specific stipulations. For instance, providers are being instructed to substantially modify their promotional methods to prevent inundating the public with excessive advertising across diverse media channels.

Frances gaming regulatory body voiced apprehension regarding Winamax’s marketing strategies, especially those potentially escalating the chances of harmful gambling habits. They stressed that promotional offers and monetary inducements employed to retain or acquire players should remain moderate and not be extended to individuals flagged as potential problem gamblers. Winamax’s promotional approach was dismissed due to its bonus and financial incentive schemes. The firm must present a revised application for approval by February 15, 2024, encompassing commercial incentive initiatives linked to financial compensation.

On a separate note in gaming law and regulation updates, Denmark’s Gambling Authority, Spillemyndigheden, is soliciting input from the industry concerning its latest anti-money laundering framework.