Caesars Entertainment Enters Puerto Rican Sports Betting Market With New App Launch
Caesars Entertainment is making a significant push into the Puerto Rican sports wagering market, directly challenging the existing frontrunner, BetMGM. Their Caesar’s Sportsbook application will debut on July 6th, signifying their initial foray into the island’s betting landscape. This comes after the successful introduction of their brick-and-mortar sportsbook at the Casino Metro in December. However, they are not the pioneers in this domain. BetMGM outmaneuvered them by a month, becoming the first to provide mobile sports betting in Puerto Rico. They are capitalizing on their presence at the San Juan Marriott Resort & Stellaris Casino to establish a strong position in this emerging market.
Currently, to utilize the Caesar’s app, registration must be completed online followed by in-person finalization at the Casino Metro. They have a comprehensive setup there, featuring betting counters and self-service terminals, dubbed the “Casino Metro Caesars Sportsbook”. Eric Hession, the top executive for Caesar’s digital operations, expresses great enthusiasm for this endeavor. He views the app as the ideal complement to their existing physical sportsbook, providing residents of Puerto Rico with the complete Caesar’s experience. He also conveys gratitude to the local gaming commission for facilitating this development.
This is a strategic move by Caesar’s, particularly since sports betting only gained legal status in Puerto Rico in 2022. It’s a new market brimming with potential, and the unfolding competition between Caesar’s and BetMGM will be captivating to observe.
Casino del Mar’s head honcho, Ismael Vega, is thrilled to unveil their latest offering: a brand-new app. He’s confident it will simplify the experience for visitors looking to engage with Caesar’s sports wagering choices, regardless of their location within the establishment.
He highlighted the app’s intuitive interface, enabling effortless and conscientious betting across the entire resort. This rollout capitalizes on the prosperous recent collaboration between MetroBets and Caesars Sportsbook, a partnership that has already attracted a wave of fresh patrons to Casino del Mar.
This development is also significant for enthusiasts of the Caesars Rewards program, as it marks its inaugural availability in Puerto Rico.