France Tightens Reins on Gambling Advertising While Denmark Bolsters Anti-Money Laundering Measures

Frances gaming authority, the ANJ, recently assessed the 2024 promotional strategies presented by the nation’s wagering providers. These blueprints require the ANJ’s endorsement annually, ensuring they conform to France’s broader gambling regulations, particularly concerning the mitigation of compulsive gambling and the safeguarding of young individuals.

In this instance, the ANJ took a particularly stringent approach, even dismissing portions of one provider’s proposal. They meticulously examined a cohort of 18 operators – 16 digital and 2 possessing exclusive privileges.

The majority of operators appear to be adhering to their 2023 tactics, prioritizing the satisfaction of their current clientele, especially with significant athletic competitions like the European Championships and the Olympic Games occurring this year.

Intriguingly, the ANJ observed a 14% surge in promotional expenditures, with nearly half allocated to online advertisements. Furthermore, it seems those enticing bonus propositions will persist as a prominent marketing instrument.

Although the ANJ ultimately granted approval to these marketing schemes, it wasn’t unconditional. They’ve imposed certain provisions, notably a significant one: operators must substantially reconsider their promotional onslaughts to prevent overwhelming individuals with advertisements across various platforms.

A French internet gaming firm, Winamax, found itself in trouble with authorities due to its promotional tactics. Their use of substantial incentives and prizes to attract customers raised red flags regarding responsible gaming practices. The regulatory body took a firm stance, demanding that Winamax revise its promotional strategies, particularly concerning financial rewards. A deadline of February 15, 2024, was set for the company to rectify the situation.

Concurrently, in Denmark, the gaming regulatory body, known as Spillemyndigheden, is prioritizing anti-money laundering measures. They are developing a new framework and actively seeking input from industry stakeholders to ensure its effectiveness.