Better Collective Acquires Majority Stake in RotoGrinders, Solidifying US Expansion in Sports Betting Market

A Danish sports media conglomerate, Better Collective, has secured a controlling interest (60%) in RotoGrinders, a prominent US-based hub for daily fantasy sports (DFS) and sports wagering data, for a sum of $21 million. The transaction encompasses a provision for Better Collective to procure the remaining 40% of RotoGrinders between 2022 and 2024.

This strategic maneuver underscores Better Collective’s goal to lead the expanding US online gambling sector. RotoGrinders, with its notable collection of websites such as rotogrinders.com, sportshandle.com, and usbets.com, commands a substantial and loyal user base. This acquisition grants Better Collective a robust platform to connect with American sports fans and capitalize on the growing legalization of sports betting nationwide.

RotoGrinders has been impactful in the DFS realm, particularly for its part in uncovering insider trading controversies involving industry leaders DraftKings and FanDuel in 2015. The company’s strong revenue performance, exceeding $8 million in 2018 and anticipated to surpass $10 million in 2019, highlights its significant market standing.

Both organizations have conveyed considerable excitement regarding this collaboration. Jesper Søgaard, Chief Executive Officer of Better Collective, commended RotoGrinders’ exceptional product suite and comprehensive grasp of the US market. Calvin Spears, Chief Executive Officer and co-founder of RotoGrinders, echoed this sentiment, stressing the shared objective of becoming the largest sports betting network in the United States. This acquisition represents a pivotal moment in the US sports betting arena, with both entities well-situated to harness their combined knowledge and assets for future achievements.