Betsson Teams Up With Francesco Totti To Conquer The Italian Sports Market

Betsson.sport has partnered with Italian soccer star Francesco Totti to make a significant impact on the Italian market. Their focus extends beyond just the major leagues. They are providing fans with exclusive material such as interviews and insider perspectives on a variety of sports, even highlighting some lesser-known ones.

Totti himself appears quite enthusiastic about the collaboration, stating, “This represents more than a simple partnership to me. It’s about conveying my passion for athletics to everyone.” He views Betsson.sport as a means to unite clubs and empower them to achieve their full capabilities.

Furthermore, his involvement goes beyond simply lending his name to the endeavor. Betsson.sport is introducing the Betsson Sports Club, an initiative aimed at providing teams of all sizes with a platform to enhance their visibility.

This clearly indicates Betsson’s dedication to establishing a prominent presence within the Italian market. As Ronni Hartvig, their Chief Commercial Officer, expressed, “Collaborating with someone like Totti, a genuine legend in Italian soccer, demonstrates our unwavering commitment.”

His tale and background truly captivated us. We believe he’s the ideal candidate to facilitate the expansion of Betsson in this region and effectively convey our core values: ethical gaming, inclusivity, and enthusiasm.”

At the beginning of the month, Betsson made significant strides in penetrating the Italian market. Roni Hartvig, the company’s Chief Commercial Officer, stated: “Italy is emerging as a pivotal market for us, and we recognized that the moment was opportune to introduce our flagship Betsson brand there.”

“By consolidating everything under the Betsson name, we can fully leverage our scale and expertise within the market. Our objective is to become the premier destination for sports wagering in Italy.”