Bethard Partners with Enteractive to Reactivate Dormant Players and Drive Revenue Growth

The Scandinavian gaming company, Bethard, has partnered with Enteractive to transform registered but idle players into active funders and revitalize dormant profiles through individualized telephone communication.

This strategic alliance will allow Bethard to utilize Enteractive’s transformation and retention methods to enhance their current client relationship management (CRM) capacities. The ultimate aim is to reawaken players with inactive profiles across both their .se and .com platforms.

This joint effort will involve focused initiatives aimed at two primary goals: converting enrolled players who haven’t yet made a payment and reviving lapsed player profiles.

Enteractive’s distinctive, player-focused communication style is anticipated to be crucial in optimizing the revenue potential from Bethard’s inactive player group.

Their exclusive (Re)Activation Cloud technology system will integrate seamlessly with a designated player database. This will empower representatives to have one-to-one, customized dialogues with players in their native tongue across diverse target demographics.

This individualized approach to CRM has demonstrated significant effectiveness in re-engaging inactive players and fostering responsible gaming habits, which are inherently integrated into the interactions as customary practice.

Betards Chief Marketing Officer, Dr. Frank Heinänen, outlined their approach: “We identify a significant chance to re-engage users who respond well to individualized attention. Collaborating with Enteractive allows us to prioritize the return of players who value a more customized experience. This enables us to personalize our messaging and optimize the long-term worth of each player group.”

John Foster, Enteractive’s Head of B2B Sales, remarked: “Betard is at the forefront of sports wagering and online gaming, and we are delighted to join forces with them. They acknowledge the unrealized potential within their dormant player base. Our platform and team of reactivation specialists are equipped to transform these players into engaged users, resulting in substantial revenue increases.”

This alliance follows Enteractive’s recent partnership with Stake.com, further cementing their presence in the player re-engagement sector. Their distinctive method, emphasizing authentic one-to-one dialogues, has facilitated over 8.1 million player engagements in the preceding year, producing significant income for international operators like BVGroup.