AS Roma Scores Asian Betting Deal with 678.com

The famed Italian soccer organization, AS Roma, established in 1927, recently revealed a significant collaboration with 678.com. This agreement makes the digital platform their designated wagering associate throughout Asia. This tactical union will showcase 678.com’s logo prominently on digital perimeter boards during Roma’s home games in Serie A, Italy’s premier soccer league.

This arrangement signifies a substantial endeavor by both entities into the Asian market. 678.com aspires to engage with Roma’s extensive and devoted following in the area, while the team gains from heightened brand exposure and financial backing. A representative for 678.com, Jason Fong, conveyed immense excitement regarding the partnership, emphasizing how the club’s storied past and worldwide allure will connect with their intended demographic.

This news follows closely on the heels of another significant agreement for Roma, having recently inked a jersey sponsorship deal with sportswear behemoth Adidas for the forthcoming 2023-24 season.

In other soccer and wagering developments, the UK National Lottery has committed a considerable £100 million ($130 million) investment to bolster women’s soccer across 170 clubs. Concurrently, the Danish soccer league has secured a new backer in Nye Expekt, and wagering powerhouse bet365 has partnered with Scout Gaming Group to introduce a complimentary fantasy soccer game.